June 28, 2012
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After variety of years of sporting Umbro gear, English Premier League aspect Sunderland AFC has switched technical sponsor to adidas. On Monday, the club unveiled its adidas 2012/13 away kit and presented Invest In Africa as its new shirt sponsor.
According to the Black Cats’ website: Joining forces for the primary time in 133 years with leading manufacturer adidas, Sunderland’s placing new away kit sports the brands famous 3 stripes, at the side of the most recent performance technology together with ClimaCool and Formotion.
Formotion technology combines materials with completely different properties to assist lower body power and movement on a soccer pitch. ClimaCool may be a moisture wicking material that regulates body temperature by taking heat and sweat off from it.
The club’s new partner, Invest In Africa, is emblazoned on the front of the shirt. a primary in British soccer, the partnership aims to market the continent’s credentials as a key international business destination at the side of providing businesses across the North East and beyond the chance to explore distinctive opportunities within the rising territory.

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