November 07, 2012
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Adidas have unveiled the next generation adizero f50 football boot, a boot which enables players to be faster than ever before.
The new adizero f50 is all about precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero f50 is one of the lightest shoes on the market. They will be released in a new Vivid Yellow/Black/Green Zest colourway allowing wearers to own the spotlight.
The boots are set to be rolled out on pitches worldwide from the 20th November but will make their debut when the world’s best player, Leo Messi, wears them for the first time exclusively in the UEFA Champions League against Celtic tonight (7th November) before the likes of Ashley Young, Karim Benzema, David Silva and David Villa wear them mid-November.
The new adizero f50 combines revolutionary technologies with cutting edge engineering in order to create the latest incarnation of the hugely successful silo series. Sprintskin is a 1.5mm thick synthetic layer that allows the boot to be lightweight whilst maintaining a natural feeling between boot and ball.
Sprintweb is the 3D printed texture on the surface of the boot that allows for exceptional ball control at speed and also provides the supple but stable construction. The final layer of boot construction is the Sprintframe, a strong but lightweight lower section that offers players a perfectly balanced boot.
As with the previous AdiZero – and now all Adidas football boots – the next-generation adizero f50 features a miCoach Speedcell cavity in the soleplate enabling performance metrics to be tracked, analysed and compared against the best players in the world or with friends via social media networks.
The miCoach Speedcell records statistical data such as top speed, distance covered, and active zones. Once the data is captured, it can be wirelessly synced up to an iPhone/iPod or PC/Mac allowing players to analyse their performance, get tips and advice on how to improve, and compare themselves to others.
The new adizero f50 boots will be available at adidas own-retail outlets as well as specialist stores worldwide from December 2012 in Vivid Yellow/Black/Green Zest. In addition, footballers can download an exclusive mobile app that will unlock unique adidas content, insight into the new boot, and chances to get closer to the brand and its ambassadors. For further information you can visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.

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